Motorola’s highly anticipated foldable phone, the Razr, is set to launch in the US on October 19th. The phone will feature a unique mode called Unplugged, designed to help users reduce screen time and minimize distractions.
Unplugged mode allows users to temporarily tune out all apps, except for the ones they truly need access to. Similar to Apple’s Focus mode, Unplugged goes a step further by hiding apps that haven’t been authorized by the user. This feature will be available on the new Razr and will also be implemented on the Razr Plus in the coming weeks. Motorola has confirmed that it will also be available on their future devices.
According to Lexi Valasek, a senior product researcher at Motorola, finding ways to manage phone usage has been a challenge as there is no one-size-fits-all solution. However, Unplugged mode aims to provide a custom background and layout that only allows access to selected apps, effectively preventing users from reaching for distracting ones habitually.
Motorola’s Unplugged mode will completely hide apps from the operating system until the feature is turned off. However, it will still allow phone calls and alerts from priority contacts, ensuring that important messages and communication are not missed.
The launch of Unplugged mode reflects the growing attention and concern over phone usage and addiction. On social media platform TikTok, the hashtag #bringbackfliphones has gained popularity, indicating a trend of younger users switching to flip phones as a way to disconnect. This has led to a resurgence in feature phone sales, particularly among Generation Z and millennial users.
Motorola’s new Razr, priced at $700, is strategically targeting this audience. It offers a smaller external screen compared to the more expensive Razr Plus variant, catering to the demand for more affordable options in the market.
With the launch of the Razr and its innovative Unplugged mode, Motorola aims to provide users with a unique and effective solution to manage their phone usage and create a healthier relationship with technology.
“Infuriatingly humble tv expert. Friendly student. Travel fanatic. Bacon fan. Unable to type with boxing gloves on.”