Amazon, the e-commerce giant, is shaking up the checkout experience once again. The company has announced that it will be removing its cashier-less technology, known as “Just Walk Out”, from its Fresh grocery store locations in the U.S. Instead, Amazon will be rolling out a new feature called “Dash Carts” to enhance the shopping experience for its customers.
The decision to replace the “Just Walk Out” technology comes after customers expressed their desire for features such as easily finding nearby products and deals, viewing receipts as they shop, and tracking savings while shopping. The “Dash Carts” will address these concerns by allowing users to keep a running total as they shop and providing a personalized shopping experience.
The new carts will utilize computer vision and sensor fusion technology to help identify items placed in the cart, making the checkout process seamless and efficient. While Amazon’s Go convenience stores and smaller Fresh locations in the U.K. will continue to use the “Just Walk Out” technology, the company plans to license this cashier-less system to other retailers.
For shoppers who prefer not to use the new technology, self-checkout and assisted checkout options will still be available. Amazon is dedicated to providing a variety of options to meet the needs and preferences of all its customers.
Overall, this change represents Amazon’s commitment to innovation and customer satisfaction. By introducing the “Dash Carts” and continuing to evolve its checkout technology, Amazon continues to revolutionize the retail industry and set the bar high for convenience and efficiency in shopping experiences.
