CU Expresses Preference to Remain in Pac-12 Conference
In a recent interview, Chancellor Phil DiStefano of the University of Colorado (CU) shared his desire for CU to continue its membership in the Pac-12 conference. DiStefano emphasized the university’s commitment to the Pac-12, but acknowledged that this preference could be influenced by the outcome of the Pac-12’s broadcast rights deal.
To shed light on the matter, Pac-12 Commissioner George Kliavkoff is expected to present details about the new media partnerships to league chancellors and presidents. This crucial meeting will help CU determine its next steps and evaluate the potential impact of the Pac-12’s broadcast rights deal.
However, CU’s position in the Pac-12 has been attracting attention from the Big 12 conference, with reports indicating that CU is one of four inland Pac-12 members being targeted by the Big 12 as potential additions for expansion. Despite these rumors, Chancellor DiStefano has not had direct negotiations with Big 12 Commissioner Brett Yormark. CU is keen on maintaining its Pac-12 affiliation and securing a new media deal.
CU’s history with conference realignment has been eventful. The university left the Big 12 for the Pac-12 in 2010 and has been an active member since 2011. However, the financial returns for CU in the Pac-12 have fallen short of promises made by former Pac-12 Commissioner Larry Scott.
In fact, the Pac-12 paid out the lowest per-school media rights distribution among the Power 5 conferences in the 2022 fiscal year, posing a financial challenge for CU. In seeking a fair outcome, CU hopes to receive a payout from the Pac-12 that positions them in the middle of the pack, behind the SEC and potentially the Big Ten and ACC.
To clarify the situation, Chancellor DiStefano eagerly awaits a final number on media rights from Commissioner Kliavkoff. This will determine CU’s next move and whether the university’s desire to remain in the Pac-12 can be aligned with its financial goals.
Overall, CU’s commitment to staying in the Pac-12 is clear, but the outcome of the Pac-12’s broadcast rights deal and potential negotiations with the Big 12 will heavily influence the university’s final decision. With the meeting with the Pac-12 commissioner on the horizon, CU hopes to gain direction and clarity regarding its future in the conference.
