Title: Ubisoft CEO Yves Guillemot Hails Microsoft’s Activision Blizzard Acquisition as Positive Step for Industry
In a recent interview, Ubisoft CEO Yves Guillemot expressed his belief that Microsoft’s bid to acquire gaming giant Activision Blizzard is a significant indicator that Ubisoft is on the right path with its current business strategy. While Microsoft has announced that its primary motive for the acquisition is to expand its presence in the mobile gaming market, Guillemot sees potential benefits for all industry players.
Microsoft’s interest in Activision Blizzard stems from the latter’s impressive intellectual properties (IPs) and dominance in live service and PC gaming. By gaining a foothold in these areas, Microsoft aims to strengthen its overall position in the gaming industry. Guillemot sees this move as a validation of Ubisoft’s emphasis on building a robust mobile presence, highlighting the value of IPs that can transcend platforms and become global brands.
As part of its agenda to adapt to the rapidly evolving gaming landscape, Ubisoft has made the strategic decision to cancel three unannounced games. This move is a response to industry trends that prioritize the development of major IPs and long-lasting titles capable of captivating audiences for extended periods.
To fortify its footprint in mobile gaming, Ubisoft has allocated resources towards the development of highly anticipated titles such as Rainbow Six Mobile, The Division Resurgence, and two new entries in the Assassin’s Creed franchise specifically tailored for mobile platforms.
Rumors of potential takeover bids by private equity firms have been circulating in recent months. However, Guillemot remains steadfast in his commitment to maintaining Ubisoft’s independence. He cites the company’s talented workforce, extensive industrial and financial scale, and a vast portfolio of powerful IPs as the key pillars that support its autonomy.
Guillemot believes that the speculation surrounding Ubisoft serves as a testament to the company’s assets and their potential for significant value creation. As the gaming industry continues to evolve and consolidate, Ubisoft remains resolute in its goal to capitalize on market shifts while staying true to its dedication to innovation and player-centric experiences.
Overall, Guillemot sees Microsoft’s bid for Activision Blizzard as a positive step that aligns with Ubisoft’s vision for the future of gaming. The deal underscores the importance of strategic partnerships and the potential for mutual growth among industry players, allowing for a more diverse gaming landscape that can cater to evolving consumer preferences across platforms.
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