Microsoft Considers Bringing Xbox Games Store to Portable Devices, Apple and Google Pressured to Open Platforms
Microsoft is reportedly exploring the possibility of launching an Xbox games store on portable devices, such as smartphones and tablets. This move is seen as an expansion strategy for the tech giant as it aims to tap into the growing market of mobile gaming. Both Apple and Google are now facing pressure to open up their platforms to third-party app stores, which would pave the way for Microsoft’s plans.
Xbox head, Phil Spencer, has confirmed that Microsoft is actively working on bringing an Xbox-branded games store to Android and iOS. In a recent statement, Spencer stated that discussions with partners are underway to make this ambitious vision a reality. However, it is important to note that Microsoft has no plans to extend the Xbox games store to Nintendo and Sony platforms, despite prior claims.
Spencer believes that the Xbox games store could be available sooner than expected, highlighting the significance of having a strong presence across multiple screens. He also expressed that this strategic move would not only enhance the gaming experience but could potentially attract more blockbuster gaming titles to Android devices.
Meanwhile, Google has recently relaxed its restrictions on Android, but no popular alternative app stores have emerged as of yet. On the other hand, Apple remains firm in its stance against allowing third-party app stores on iOS and iPadOS. However, potential regulation from the EU might force Apple to reconsider its position, which could offer more opportunities for Microsoft’s plans to materialize.
One potential partner for Microsoft’s venture is Samsung, a brand that already collaborates with the tech giant. Samsung could be among the first brands to pre-install the Xbox games store on their devices, further bolstering the availability and accessibility of the store to a wider audience.
The success of the Xbox games store will heavily depend on the quality and variety of games it offers, as well as the overall user experience. If executed successfully, the Xbox games store on Android has the potential to attract young gamers and entice renowned AAA gaming titles, ultimately strengthening Microsoft’s presence in the portable gaming industry.
In conclusion, Microsoft’s plans to bring the Xbox games store to portable devices such as smartphones and tablets has gained momentum, with both Apple and Google facing pressures to allow third-party app stores. Phil Spencer’s optimism regarding the timeline for this expansion emphasizes the brand’s commitment to diversifying its presence across various screens. Samsung’s potential involvement and a successful collection of games will be pivotal to the store’s triumph.
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